Woodlock & Associates

Woodlock & Associates

Our Team


Kristin M. Woodlock RN, MPA

Kristin M. Woodlock
Kristin has an enduring commitment to caring for people with significant life challenges and in running real programs that improve the choices and lives of people.  Her experience ranges from delivery of direct care in Hospitals to executive operations and policy work at the County Government, State Government and Non-Profit Agency levels.

As both the Executive Deputy and Acting Commissioner of the New York State Office of Mental Health (OMH), Kristin oversaw the largest public mental health system in the United States.  The OMH serves a dual role in establishing policy, overseeing quality and funding for both community and state operated mental health services.  OMH operates over 20 Hospitals with nearly 15,000 employees. These services include adults, children, forensics and nationally recognized research hospitals. Throughout her career in government, Kristin worked extensively with non-profit agencies, Federally Qualified Health Centers, hospitals and schools.

During her tenure at OMH, Kristin helped to author The Children's Plan http://ccf.ny.gov/files/5013/7962/7099/childrens_plan.pdf.  She also was a strong advocate and design specialist for innovative services and integrated healthcare delivery systems. Kristin has been recognized by Peer and Family organizations as a partner in the delivery of person-centered and family-driven services.

Kristin Woodlock was a Crisis CEO for FEGS Health and Human Services, one of the County's largest non-profits. FEGS delivered Behavioral Health, Developmental Disability, Care Coordination, Eldercare, Employment, Housing, Youth and Jewish Community Services. Kristin led FEGS through an executive leadership change, financial crisis and Chapter 11 Bankruptcy Protection.  Under her leadership, the Agency safely and compassionately transitioned services for 125,000 people to other providers in six(6) month period.  Skilled and transparent communication with a union workforce, Board and government were key to the success of this transition. Kristin led a team of outside legal and financial experts to rapidly evaluate Agency finances and to maintain solvency to ensure continued operation.  She is experienced in working with the media, Courts, US Trustee and Creditors Committees. 

Kristin's work in hospitals, government and at a challenged non-profit have honed her skills in design and implementation of services, building and sustaining leadership teams and in diagnostics for non-profit Agency's program and financial health.

Kristin is Certified Daring Way Facilitator - based on the research of Dr. Brené Brown.

Senior Associates

Eric Altman - Senior Associate

Eric has helped organizations lead and respond to transformations in healthcare for nearly 20 years.  At W&A, he supports clients in the areas of program strategy, evaluation, outcomes, process improvement, data and reporting, workflow, and leadership development. 

In his early career at Gay Men’s Health Crisis (GMHC), Eric led counseling, education, marketing and community mobilization efforts to reduce the spread of HIV in NYC at the height of the epidemic.  He went on to manage the agency’s $14M government grants portfolio, bringing in first-time funding from the CDC and SAMHSA.  Eric also led GMHC’s quality assurance and research & evaluation efforts to track and improve effectiveness in HIV prevention, treatment and support.

Eric went on to gain experience in healthcare reform and delivery on both the provider and payer sides of the industry.  At APS Healthcare, a subsidiary of Universal American, he led population health and quality improvement efforts for Medicaid recipients served by care management centers located across the US and Puerto Rico.  He brought his expertise in managed care to FEGS, where he led an interdisciplinary coalition of leaders in the development of a performance measurement and improvement system that assisted programs in the transition to value-based payment models.

More recently, based in San Francisco at Blue Shield of California, Eric led a $10M shared-savings program to improve population health and reduce the cost of healthcare among 149 provider organizations throughout the state.  He managed efforts to improve cardiovascular, diabetes, adult preventative and behavioral health outcomes for HMO/ACO health plans and to reduce racial/ethnic health disparities.  

Eric holds a Bachelor’s from Swarthmore College and a Master of Arts from NYU.  He is currently at work on his MBA at Yale University.

Robert C. Long, MPA  Health Systems Integration, Financial Management

Bob's experience ranges from direct patient care to ten years as a private hospital CEO and over 20 years in executive and policy level work in County and State Government.  He has extensive experience managing large-scale health care practices, and has developed provider networks and negotiated complex managed care contracts for physicians and allied health professionals. He is a noted lecturer and recognized specialist in health care management with particular expertise in Health Systems Integration, System Reengineering, Leadership Coaching and Change Management.

He is on the clinical faculty of the State University of New York, Upstate Medical University Department of Psychiatry and previously taught health care management in the graduate schools of the New School for Social Research and LeMoyne College.  He is a graduate of the Maxwell School of Citizenship and Public Affairs at Syracuse University.

Marilyn Weinstock, MPA  Corporate Compliance, Quality Improvement

Marilyn Weinstock has worked for more than two decades in the non-profit healthcare arena. Her areas of expertise include Corporate Compliance, Quality Management, Data Analysis and Reporting. She has directed the review and development of policies and operational guidelines to support conformance with regulatory requirements. Marilyn has overseen the design of internal monitoring tools to assess conformance with regulatory and accreditation standards and implemented trainings for management staff regarding quality and compliance issues.

Marilyn has an MPA from Baruch College, City University of New York and is Certified in Health Care Compliance (CHC)

Kerry Murray Pertchik, Psy.D Clinical Innovation, Managed Care Readines, Certified Dialectical Behavioral Therapist

Dr. Pertchik is currently the Director of Adult Inpatient programming and a member of Senior Leadership at Four Winds Hospital.  Within this role she is in charge of the supervision and training of all clinical staff, physicians and nursing staff for adult services.  She is responsible for the oversight of evidenced based treatment practices and delivery of services and the coordination/ collaboration with numerous hospital departments: finance, human resources, medical records, utilization management, medical staff, nursing staff, IT, and all levels of administrative staff.

Previously, Dr. Pertchik served as the Director of Child and Adolescent DBT Programs and Supervisor of Adolescent DBT clinical training at McLean Psychiatric Hospital, Harvard Medical School.  Dr. Pertchik has completed a post- doctoral fellowship specializing in DBT and Trauma Assessment/ Treatment.  Dr. Pertchik assisted in two research studies through Harvard Medical School regarding the efficacy DBT/ Evidenced based treatment practices in adolescent residential and therapeutic settings.  Specific attention had been drawn to the efficacy of Evidenced based treatment practices in obtaining longer lengths of stay with insurance authorization. Dr. Pertchik has also has significant experience with the Chronically Mentally Ill, Sex Offenders and Dual Diagnosis.   Dr. Pertchik has presented on a variety of topics in numerous clinical and academic settings throughout the Northeast, and has held clinical positions at Boston University School of Medicine, McLean Psychiatric Hospital, Harvard Medical School and has served as an adjunct professor at Sage Graduate School.  Dr. Pertchik has received the Intensive Certification in DBT and Advanced Certification in DBT from Marsha Linehan and the Behavioral Technology Transfer Group.